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The Protocol & Etiquette Institute™
WASHINGTON DC

With the full scope of protocol and etiquette work experience, formal education, and life experiences Cherlynn Conetsco and Alinda Lewris co-founded the Protocol and Etiquette Institute (P&EI Washington) to promote civility and integrity across all cultures and to emphasize ethical and professional standards. They work wholeheartedly to advance educational opportunities for companies and individuals. A complete biography is available upon request.

DIRECTORS

CHERLYNN CONETSCO, CPC®
Certified Protocol Consultant®

Cherlynn Conetsco graduated summa cum laude with a degree in psychology from the University of Maryland, and a Masters in Public Administration from Golden Gate University.

Ms. Conetsco is Chairman, Certification Council and Member, Education Review Board of the International Association of Protocol Consultants® / Officers (IAPC), which specializes in new advanced concepts in executive business training. She is among the first to qualify for the premier credential of Certified Protocol Consultant®, CPC®. Ms. Conetsco began her professional life working at U.S. embassies in Indonesia and Greece. She subsequently spent two decades teaching protocol, etiquette, cultural awareness, and related topics to thousands of Department of Defense and Department of Homeland Security officers, civilian diplomats, and their family members selected for embassy duty worldwide.

Ms. Conetsco has extensive experience in curriculum design and development, course coordination and evaluation, and survey methodology. Business trips have taken her to more than twenty-five countries for first-hand cross-cultural awareness. Retired from Public Service, she continues to ease her corporate, diplomatic, and private clients’ transition from one milieu to another, one culture to another, and from one set of responsibilities to another, thus contributing immensely to their social and professional success.

ALINDA LEWRIS, CPC®
Certified Protocol Consultant®

Alinda Lewris graduated magna cum laude with a Bachelor of Arts Degree from George Washington University. She continued her executive education at Harvard University Graduate School of Design.

On 2002, Ms. Lewris merged her design firm with her executive consulting business. As founder, she also established the International Association of Protocol Consultants® / Officers. She worked closely with famous authors Roger Axtell, Letitia Baldrige, Dr. P.M. Forni, and Peggy Post --- acknowledged experts on international protocol, etiquette, civility, and the "human side of business." She served as President and Chief Executive Officer from 2002 to 2007 for this organization.

From 2006 to June 2008, Alinda Lewris was managing partner for Letitia Baldrige Enterprises, which was established in 1964. Baldrige & Lewris, a firm specializing in executive consulting, used their combined experience, talent, and expertise to create "modern" programs. Ms. Lewris has advised international law firms, the medical profession, governments, and members of Fortune 25 to Fortune Global 500 corporations.

As a successful businesswoman for more than two decades and a mother of two 'wonderful' sons, she understands that the key to having the energy she needs in all her endeavors is based on embracing opportunities and challenges with stride. That is why she is throwing her usual enthusiasm behind a new adventure to author a book and co-author industry related materials. She will continue with executive consultations for established clients.

Alinda Lewris has been featured in national and international publications such as The Wall Street Journal, The New York Times, Washingtonian Magazine - Power 150 "People Who Make Things Happen", Market Watch, The Investor's Business Daily, Entrepreneurial Connection, Convention Industry Council's International Manual (1st Edition) - International Protocol, and Roger E. Axtell's new book "Essential Do's and Taboos: The Complete Guide to International Business and Leisure Travel" Wiley 2007.

See also: www.AlindaLewris.com

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Manners are the happy way of doing things!

Ralph Waldo Emerson
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